Our Guiding Principles

Our mission is to "create happiness-filled spaces for all our stakeholders ." This mission, alongside our vision, core values, and enterprise spirit , guides our relationships with clients, employees, shareholders, communities, and other stakeholders , reflecting the principles we cherish and uphold.

Culture and brand are inextricably linked . A globally renowned brand is anchored in a strong culture . With our mission of "expanding a happy living environment" and core values centered on "quality assurance and value creation" , we've established our corporate responsibility culture . Guided by the principles of "China Construction Doctrine" and "Ten Classics and Nine Chapters" , we champion the idea that culture leads responsibility . This perspective encourages the seamless integration of responsibility into our management strategies , daily operations, and employee tasks, culminating in a unique culture-driven model of social responsibility.

We have established the Social Responsibility Committee , made up of corporate executives and department leaders . This committee oversees the development of comprehensive CSR strategies for the company and creates a structured approach to social responsibility across all tiers and domains of our organization. Furthermore , a dedicated office within the committee handles the drafting of specific social responsibility plans , manages system implementations, organizes CSR initiatives , handles external communications regarding CSR, and compiles sustainability reports.